Central retail management for a 42-store chain
Store tills, the central warehouse and the online shop now share one stock record, and cross-channel returns became possible.
Sector
A clothing chain with 42 stores across Türkiye and an online shop.
Challenge
Store tills were linked to head office through an overnight batch transfer, so no one knew during the day how much stock each store held. Items sold online were sometimes missing from the warehouse, and orders had to be cancelled. Clients could not exchange online purchases in store.
Solution
We first rolled out our retail solution in two pilot stores. The till software keeps working during connection outages and sends sales to head office as soon as the connection returns. Stock synchronisation was set up with the online shop and two marketplaces. Promotion rules are now defined centrally and sent to every store at the same time.
- Pilot: 2 stores, 2 weeks
- Rollout: 40 stores, 6 weeks
- On-site training for store staff: 300 people
Outcome
- Store stock is visible at head office within minutes.
- Online orders cancelled for lack of stock fell sharply.
- Online purchases can be returned or exchanged in every store.